Week commencing 22nd February

Second week of meeting, attending our meeting regarding the formative piece.

Members present: Ellie, Sam, Olivia, Beth (All Present)

Notes:

The formative board was created and we discussed the elements together to create what was our vision.

Discussed with tutors on our ideas, confirming our decision to target the younger market that is aspirational shoppers.

Talks of moving the brand towards presenting a friendly ‘Moschino girl’ apposed to the ‘sassy bitchy’ girl it may have associates with in the playground.

Decided firmly on our brand: MOSCHINO

Girly, digital and accessories

Message:

Girl power, anti bullying, unite women

Ideas:

Photoshoot with products

GIFS

Snapchat filters

Instagram layout

Phone skins

Tasks for next week:

Continue researching cool ideas and creative ways of doing our project.

Research into technologies and new apps on the market

Moshino’s competitors