We devised a Gantt Chart to outline when our ideas and action for each output will take place, allocating enough preparation time and time to complete each output effectively.
Photoshoot
On the 15th of February we decided that we would do a photoshoot as on of our outcomes. We decided that rather than using live models, we would use cleaning products, taking imspiration from Moschino's Fresh Couture range.
Between the 29th of February and the 7th of March, we began preparing for the photoshoot. We did this by purchasing a variety of household essentials, cleaning products, props and the Fresh Couture Moschino phone case which we planned to create the shoot around. We then made a plan of the images we would take.
On the 14th of March Beth and Olivia created a home studio in Beth's room in order to create a professional looking campaign. In order to create clean cut images the girls tested a variety of backdrops and camera settings. The day was documented through the Scream Moschino Snapchat.
Gifs
It was decided on the 22nd of February that Ellie would create gifs to used within the campaign. The gifs would be made from a mixture of hand drawn images and images from the photoshoot.
Between the 29th of February and the 14th of March Ellie began to make the Gifs. She started by hand drawing a number of images, she also edited the labels on the images from the photoshoot by using Adobe Photoshop. The gifs were then created ans finalised using Photoshop.
Snapchat Lenses
On the 15th of February the group decided we would create Scream Moschino themed Snapchat lenses (moving Snapchat filters). These feature effects such as a pink bubble being blown from the the user's mouth and then popping in their face.
Between the 22nd of February and the 14th of March Beth created the lenses using Adobe After Effects.
Snapchat Filters
During our meeting on the 8th of February, we decided that as this is a mobile optimised campaign, we would create Snapchat filters that fit our campaigms aesthetic.
These were then created using Photoshop between the 22nd February and the 14th of March.
iPhone Skin
On the 22nd February we decided that our customers would be the perfect target market for an iPhone skin. We therefore decided we would create one for this campaign.
between the 7th and the 14th of March the skin was created by Samantha using Adobe Photoshop. The skin included seven app icons, a lock screen wallpaper and a home screen wallpaper. Samantha then imported the skin onto her phone to be used and demonstrated.
Instagram
We decided on the 8th of March that an Instagram account would be crucial to our campaign, there we planned to create one.
Between the 29th of February and the 7th of March images were collected to be used for the Instagram account. Different file types were experimented with to see which would give the best quality image, eventually settling on the file type png. Olivia ensured that all the images were same size square with the same size boarder so that they would look professional.
From the 14th of March the Instagram was implemented, featuring, images from the photoshoot, gifs and Snapchat imagery to promote other platforms.
