We devised a Gantt Chart to outline when our ideas and action for each output will take place, allocating enough preparation time and time to complete each output effectively. 

During the process of developing a Scream Moschino iPhone skin, I started by creating application icon designs that would fit the Scream Moschino aesthetic using Adobe Photoshop. 

The first ones I created were circle, this was due to the fact that I had decided to use a paint effect for the background so that they did not look too clean cut as that would not fit with the overall theme. A colour palette of blues, pinks, purples and greens was used to tie in with the rest of the work. The patterns used were ones that would appeal to our target audience.

Once the icons were all made, I changed the shape to the generic iPhone icon square, in order to make them look uniformed.

 I then went on to create the home screen wallpaper. As a of this project was inspired by Scream Queens, I chose to use pink fur as the background as fur is used a lot in the show. I then proceeded to add phrases such as, 'fashion kills', 'fight like a girl' and of course 'scream moschino'. These phrases were chosen to evoke a sense of 'girl power' while still being teen orientated.

Finally lock screen was then created. To keep a sense of uniform, I once again used the pink fur background. As teens as notorious for being possessive over their phones I covered the lock screen in the words 'DON'T TOUCH' over and over and included a don't touch symbol.

Developing the iPhone skin was a challenging but enjoyable experience. A lot of aspects had to be considered when creating the skin therefore proving challenging. The size and resolution of the app icons, home wallpaper and lock wallpaper needed to be considered to ensure that the skin would be compatible with an iPhone despite having to resize images numerous times, I had to ensure that the quality of the image was not compromised. I also needed to make sure that the overall aesthetic of the skin complimented the rest if the campaign therefore any colours or patterns I used needed to be similar to what had already been used in other parts of the campaign. Another challenge I faced was learning how to transfer the finished product to my phone with working icons, I was able to do this using a website that links the icons you create to the corresponding apps this creating a fully functioning iPhone skin. Overall I believe that I created a successful iPhone skin that compliments the other outcomes, I also found that I was able to develop my Photoshop skill further during this process.  

Mattel partnered with Italian fashion house, Moschino, to create the limited edition Barbie doll dressed in the brand's latest designs, including miniature accessories. The dolls sold out almost immediately. In November, the com'any released an advert for their Moschino Barbie. The advert was praises for challenging gender stereotypes of children's toys, due to the fact that foe the first time in 56 years a boy was used as the face of the brand.

In the advert the little boy exclaims, "Moschino Barbie is so fierce," and plays with the dolls alongside his two (female) friends.

Before Moschino became notorious for Jeremy Scott’s outlandish collections house founder Franco Moschino could have given Gaga a run for her money. Franco filled his runways with irony and subversion, taking aim at the fashion victims who queued up to buy his clothes. As our project is very tongue-in-cheek some of these past collections could be used as a source of inspiration.

AW/89 'Fun Fur' Collection

 

SS/94 'Bin Liner' Dress
The T-shirt read 'Il buon gusto non esiste!' which means good taste doesn't exist. Franco underlined his point with a matching skirt made of shredded bin liners

AW/01 ‘Domestic Role Play’ Collection
Models took on the roles of housewives in a play on gender stereotypes. The collection included stereotypical outdated representations of women, such as, girls wearing rollers and dressing gowns and them talking on the phone.

SS/14 'Greatest Hits' Collection
Rosella Jardini, the right-hand woman who took over as creative director after Franco's death in 1994, continued to use irony within the collections. Her last show was a barnstorming celebration. The show included Franco's favourite model, Pat Cleveland (wearing a dress made of the Italian flag and covered in cows), and a live performance of I Am What I Am by Gloria Gaynor.