iPhone skins create a customised layout for a phone, they feature app icons, home screen wallpapers and lock screen wallpapers. These are popular among younger consumers as they are at an age where the feel it is vital to express their individuality, an iPhone skin can be used as a visual representation of their individuality and uniqueness. 

As our campaign is mobile optimised, an iPhone skin would perfect for this project. We have therefore decided that we will create a Scream Moschino themed iPhone skin as one of our outcomes.