Week commencing 29th February 2016, this session entailed a discussion with guest speaker Paul Bason. In this session, when discussing targeting teen girls, Bason advised the group to think about whether our age gives us an advantage. Using Zoella as an example, he prompted us to consider if she would be as successful with her current fan base if she were older. Normal...

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Researching other phone cases on the market and their themes. Came across Valfre, who sell girly products aimed at a younger audience. Clear correlation between these designs and Moschino's, very gimmicky and of real life objects. These phone cases are clearly popular with younger girls similar to Moschino. Considering using gimmicky images in our campaign. ...

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This Pinterest board showcases our new ideas for our photoshoot using household products and appliances.  https://www.pinterest.com/livseymour1/scream-moschino/ ...

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Katy Perry's Met Ball dress the subject of copyright infringement lawsuit Brooklyn street artist Rime, born Joseph Tierney, has filed a copyright infringement lawsuit against designer Jeremy Scott and Moschino, for making a dress that he believes replicates a signature graffiti tag that he painted on a Detroit building (see the following image). Documents filed by Rime’s lawyer read “Not only was [Rime’s]...

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Before Moschino became notorious for Jeremy Scott’s outlandish collections house founder Franco Moschino could have given Gaga a run for her money. Franco filled his runways with irony and subversion, taking aim at the fashion victims who queued up to buy his clothes. As our project is very tongue-in-cheek some of these past collections could be used as a source of inspiration. AW/89...

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