SOCIAL SHOPPING
February 29, 2016
In 2016, everything has to be social. Even things that you might think to be unsociable - like online shopping – are being pushed into the world of social through mobile retail. New initiatives are popping up all over the app store, such as Villoid, the brainchild of Alexa Chung, is seen as a cross between Instagram and Pinterest – only with a buy button (Driscoll, 2015). Apps alike Villoid aim to combine playful elements of both social media and m-commerce to create a new and exciting shopping experience. In the age of the smartphone hosting an m-commerce operation is easier than ever with a number of apps at the disposal of anyone who wants to use them. Combining the two experiences can be incredibly effective for impacting the generation whose life is so heavily documented through social media (Housley, 2015).
This helped us to decide on a future strategy for our digital campaign, a mobile-based buying and selling shop. Particularly because our audience of Generation Z'ers are considered 'early adopters' to all things tech and social, it enabled us to form a plan to implement while the initiatives are still of interest to 'early adopters'.
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