In 1983 Franco Moschino started Moschino and it wasn't long before slogans and cow print became signature looks. Moschino believed strongly in family and bringing everybody together, his collections were created by colleagues but also friends in Italy. In 1994, Franco sent an employees mother to the shops to buy items for his show! Moschino has always been a brand that doesn't take themselves seriously. Franco Moschino wanted everybody to feel free in what they wore and wanted to play amongst those who live on the planet of fashion, he found it liberating! (Independent, 2014)

This collection was to show the good vs the bad, a previous collection of Moschino. The idea of poking fun and having a good time with fashion is something Moschino stand for, something which as a group we see as important.